Vela
The platform

The visual layer for
modern commerce.

Vela sits between your product data and every surface that needs an image, replacing studios, retouchers and creative queues with one programmable API.

How it works

Three steps, one key.

01

Send an input

A flat-lay, a garment, a raw photo or a whole catalogue feed. REST, SDK or a signed URL.

02

Pick a task

on_model, try_on, edit, ad_creative or a custom brand model. Set scene, model and output.

03

Ship the asset

Get a hosted, commercially-licensed image or video back, synchronously or via webhook.

Endpoints

Everything the catalogue needs.

on_model outputon_model output

On-Model Imagery

Send a flat-lay, ghost-mannequin or hanger shot. Get a photoreal model wearing it, lit to your brand. Pick skin tone, pose, age and scene.

Virtual Try-On

Drape any garment on any body with fabric-accurate folds and texture.

Editing & Background

Cutouts, relight, upscale to 8K and clean-ups, batched across the catalogue.

Ad Creative

Turn one product into sized, on-brand ads and video for Meta, TikTok and Amazon.

Enterprise API

Fully licensed generation with IP indemnity, brand locks, SSO and audit logs.

Why it holds up

Built like infrastructure.

Composable primitives

Mix endpoints in one pipeline, cut out, then place on a model, then size for every ad network.

Edge generation

Renders run close to your users across 62 markets, keeping interactive try-on under a second.

Licensed and governed

Licensed training data, IP indemnity, SSO, audit logs and data residency baked in.

0BImages generatedacross the network in 2025
<0msp50 latencyfor a try-on render
0%Uptimetrailing twelve months
0Marketswith edge generation

Ship your catalogue in a weekend, not a quarter.

Start free with 250 generations. No card, no sales call, just an API key and the docs.

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