Cadence Athletic
A footwear brand generated on-foot lifestyle imagery and short product video for every colourway without re-shooting.
Performance footwear brand, 40 hero SKUs, global wholesale + DTC
Colourway + scene
Sample shotCadence launches each silhouette in eight to twelve colourways. Shooting every colourway on-foot, in multiple scenes, for paid social was never viable.
Wholesale partners wanted localised lifestyle imagery; the brand could only supply flat studio packs.
Video ads were outsourced per campaign, slow and expensive, so most colourways never got motion creative at all.
Cadence shoots one physical sample per silhouette, then generates every colourway and scene from it with consistent lighting and grade.
Lifestyle scenes and on-foot crops are produced per market, then turned into short product video for paid social.
Branded ad templates apply colour, logo and format rules so each network gets correctly-sized creative in one pass.
The exact endpoint chain.
Composable primitives, run in order on a webhook. No glue code beyond the calls themselves.
- 1Recolour the colourway
POST /edit/image/v1Generate every colourway from a single sample shot.
- 2Place in scene
POST /background/change/image/v1On-foot lifestyle scenes per target market.
- 3Make it move
POST /generate/video/v1Short product video from the finished still.
- 4Size for every network
POST /branding/template/image/v1Apply brand template and export per placement.
Every colourway now ships with nine creative variants across stills and video, up from a single studio pack.
Cost per colourway asset dropped 74%, and a sample becomes an ad-ready set in about two hours.
Paid social click-through rose 19% once each colourway had scene-matched motion creative.
One sample in, a full campaign out. We finally give every colourway the creative it deserves instead of betting on one hero pair.
Your catalogue, your numbers.
Start free with 250 generations and benchmark it against your last shoot.