Marisol
A fast-moving womenswear label replaced its on-model photoshoots with the Vela API and shipped every drop a week earlier.
Direct-to-consumer label, ~120 SKUs per drop, 14 drops a year
On-model, 6 tones
Flat-layMarisol shot every drop in a rented studio with a booked model and a retoucher. A 120-SKU drop took nine days and a five-figure invoice before a single product went live.
Size-inclusive and skin-tone-diverse imagery was aspirational, never budgeted. Each extra variant meant another shoot day nobody could afford.
Restocks and colourways had no imagery at all, so high-margin SKUs sat with placeholder photos for weeks.
Marisol pinned a small roster of brand models as identity profiles, then generated on-model imagery straight from flat-lays the moment product data landed.
Each SKU renders in six skin tones by default, with brand lighting and backdrop locked so the output sits beside legacy studio shots seamlessly.
The whole job runs from their PIM on a webhook, writing finished assets back to the DAM keyed by SKU.
The exact endpoint chain.
Composable primitives, run in order on a webhook. No glue code beyond the calls themselves.
- 1Lock the model
POST /identity/lock/image/v1Pin a recurring brand model as a reusable identity profile.
- 2Generate on-model
POST /creator/instamodel/image/v1Place the flat-lay garment on the locked model, six skin tones.
- 3Set the scene
POST /background/change/image/v1Drop in brand backdrop and soft studio lighting.
- 4Finish for hero
POST /upscale/image/v1Upscale and sharpen for zoom and hero placements.
A 120-SKU drop now goes from product data to live PDP imagery in under a day, fully on-brand and size-inclusive.
Cost per on-model image fell by 88%, and the freed budget went into more frequent drops rather than more shoot days.
Diverse imagery lifted add-to-cart on product pages by 24% in an A/B test against the old single-model shots.
We used to plan launches around studio availability. Now imagery is a build step. Marisol ships when the product is ready, not when the studio is free.
Your catalogue, your numbers.
Start free with 250 generations and benchmark it against your last shoot.